In ecommerce, email marketing remains one of the most powerful tools to engage customers and drive sales. However, crafting the right subject line can make all the difference between a successful campaign and one that misses the mark.
With more than 300 billion emails sent every day, your emails need to stand out. That’s where effective subject lines come in.
In this blog post, we’ve curated over 100 of the best ecommerce email subject lines to help you increase open rates, enhance customer engagement, and build long-lasting loyalty.
Let’s check it out!
Why Subject Lines Matter for Ecommerce Email Campaigns?
Subject lines hold significant power in determining whether your audience opens your email. They act as the “first impression,” and with just a few words, you can capture your audience’s attention or lose it to the competition. Effective subject lines don’t just increase open rates; they drive higher engagement, which in turn leads to increased sales and customer retention. By implementing these subject lines, you can ensure that your brand stands out and keeps your customers engaged.
So, let’s dive into our list of the best ecommerce email subject lines for every type of email, tailored to inspire clicks. The following examples will help you refine your subject lines to resonate with your audience and increase open rates for your ecommerce emails.
Promotional Email Subject Lines
Promotional emails are key for generating excitement around new products, exclusive deals, or limited-time offers. Crafting enticing subject lines for these emails can help maximize clicks and increase conversions. Here are some examples of effective promotional subject lines:
- VIP Offer Inside: Get 40% Off Today!
- The Weekend Sale You’ve Been Waiting For, [First Name]
- 50% OFF Sitewide: Limited Time Only!
- Free Shipping Only for Today! Don’t Miss Out!
- Weekend Flash Sale: Ends in 24 Hours
- [First Name], Upgrade Your Cart with 20% OFF!
- Countdown Begins Now! Don’t Miss Out on Your Favorites
- Everything’s 30% Off! Start Shopping Now
- Special VIP Sale for Subscribers – 40% Off Inside!
- Our Biggest Sale EVER – Grab It Before It’s Gone
These subject lines make customers feel like they’re getting something special, increasing the likelihood that they’ll open the email and browse your offers.
Abandoned Cart Email Subject Lines
Abandoned cart emails are designed to bring back potential customers who’ve shown interest but haven’t completed a purchase. By gently reminding customers of their unpurchased items, you can recover a significant percentage of sales that would otherwise be lost. Here’s how to craft effective abandoned cart email subject lines:
- Oops! You Left Something Behind in Your Cart
- Your Cart Misses You! Complete Your Purchase
- Get 15% Off to Finish Your Checkout, [First Name]
- Your Cart is Waiting – Don’t Miss Out on These Items!
- Forgot Something? Complete Your Order for Free Shipping!
- [First Name], Your Items are Still Available!
- Complete Your Order Now and Get Free Shipping
- Last Chance: Items in Your Cart are Selling Out!
- Don’t Let These Great Deals Get Away, [First Name]
- Save 20% When You Complete Your Order Today!
These subject lines remind customers of the items they left behind and include incentives to complete their purchase, like free shipping or a discount, to drive conversions.
Welcome New Customer Email Subject Lines
Welcoming new customers with a warm, inviting email can be a great way to establish a positive relationship from the beginning. Here are some effective subject lines to make a lasting first impression:
- Welcome to the [Brand Name] Family, [First Name]!
- We’re Thrilled to Have You Onboard, [First Name]
- [First Name], Thanks for Joining Us! Here’s a Special Welcome Offer
- Your Adventure with [Brand Name] Starts Here!
- New Member Alert! Welcome, [First Name]!
- Welcome to [Brand Name]! Your Exclusive Perks Await
- Thank You for Joining Us, [First Name]
- We’re Excited to Have You, [First Name]! Start Exploring
- Your First Look Inside [Brand Name]’s World!
- Welcome! We’re So Happy You’re Here, [First Name]!
These subject lines are designed to make new customers feel valued and offer a welcoming introduction to your brand. They help set the tone for a positive, ongoing relationship with your brand.
Thank You for Purchase Email Subject Lines
Acknowledging a customer’s purchase shows appreciation and helps build trust. A thank-you email can reaffirm the customer’s choice and encourage them to shop again. Here are some thank-you subject lines to consider:
- Thank You for Your Order, [First Name]!
- Your Purchase Means the World to Us, [First Name]
- Thanks for Shopping with Us, [First Name]!
- Your Order is Confirmed – Thank You, [First Name]!
- We Appreciate Your Business, [First Name]!
- Cheers to Your New Purchase, [First Name]!
- [First Name], Your Order Made Our Day!
- Your Order Has Been Placed – Thank You, [First Name]!
- We’re Grateful for Your Purchase, [First Name]!
- Your Trust in Us Means Everything – Thank You!
These subject lines help customers feel appreciated and strengthen their bond with your brand, increasing the likelihood that they’ll return.
Shipping Information Email Subject Lines
Keeping customers updated on their order’s shipping status is essential for building trust and providing peace of mind. Here are some shipping update subject lines that you can use:
- [First Name], Your Order is on its Way!
- Your Product is En Route! Here’s Your Tracking Info
- Shipping Update: Your Order is Almost Here
- Exciting News: Your Order is on its Way!
- [First Name], Track Your Order with This Link
- Your Order is Coming Soon! Tracking Details Inside
- Shipping Alert: Your Order Has Been Shipped!
- Your Product is Headed to You, [First Name]!
- Delivery Update: Your Order Will Arrive Shortly
- Get Ready! Your Order is on Its Way
These subject lines keep customers informed and excited, ensuring a smooth and satisfying delivery experience.
Greeting Email Subject Lines
Regular greeting emails are a great way to keep in touch with your customers. Use these subject lines to maintain engagement and interest:
- Hello, [First Name]! Checking In from [Company Name]
- Hi, [First Name]! Here’s What’s New at [Company Name]
- Ready for an Exciting Update, [First Name]?
- We’re Just Saying Hi – Let’s Stay in Touch!
- Hello from [Brand Name] – Check Out Our Latest!
- Hey, [First Name] – Let’s Dive into Something New!
- Get Inspired with [Brand Name]’s New Collection!
- Step Inside [Company Name] for Exclusive Content!
- Adventure Awaits – Join Us, [First Name]!
- Hey, [First Name]! We’re Excited to Share This
Using friendly, inviting language in greeting email subject lines helps customers feel connected to your brand.
Win-Back Email Subject Lines
Win-back emails are sent to re-engage customers who haven’t interacted with your brand for a while. These subject lines can help rekindle interest and bring them back to your store:
- We Miss You, [First Name]! Here’s 15% Off
- It’s Been a While, [First Name]! Let’s Reconnect
- We Want You Back! Exclusive Offer Inside
- Long Time No See! A Special Treat for You, [First Name]
- We’re Missing You – Come Back for 20% Off
- Our Journey Isn’t Over Yet, [First Name]
- A Sweet Surprise Awaits – Just for You!
- Come Back and Enjoy 25% Off Your Next Order
- Haven’t Seen You in a While! Rediscover [Company Name]
- We’re Not the Same Without You, [First Name]!
These win-back subject lines are designed to encourage customers to re-engage with your brand by reminding them of your offerings and providing incentives to return.
Upselling and Cross-Selling Email Subject Lines
Upselling and cross-selling emails are an effective way to introduce customers to additional products, upgrades, or bundles. These subject lines encourage customers to explore more of what your brand has to offer:
- Complete Your Look with These Items
- Our Recommended Add-Ons for Your Recent Purchase
- Upgrade Your Experience with [Product/Service]
- Don’t Miss Out on the Perfect Pair for Your Purchase!
- [Product] Complements Your Recent Order – Check It Out!
- Get More for Less: Special Bundles Available Now
- Our Best Recommendations Just for You, [First Name]
- Upgrade Your Order with These Add-Ons!
- Complete the Look with Our Recommended Products
- Explore New Upgrades for a Better Experience
These subject lines give customers more options and encourage them to increase their order value.
Conclusion: Boost Your Email Campaigns with the Email Customizer for WooCommerce Plugin
Using the best ecommerce email subject lines can significantly improve your open rates, but your email’s design and content are just as important in converting opens into actions. That’s where tools like the Email Customizer for WooCommerce plugin come in handy. This plugin makes it easy to design beautiful, professional, and personalized WooCommerce emails that align with your brand’s unique style.
Here are some of the key features of the plugin:
- Drag-and-drop builder: Allows you to customize your email templates visually without writing code.
- 12 pre-built templates: Ready-made email designs to help you get started quickly.
- Full customization options: You can tweak layouts, colors, fonts, and images to match your brand.
- WooCommerce-specific blocks: Include dynamic content such as order details, billing addresses, and recommended products.
- Mobile-responsive design: Your emails will look great on both desktop and mobile devices.
- Live preview: See the changes in real-time as you customize your email.
- Test emails: Send a test version of the email to check how it looks in real inboxes.
- Regular updates: Ensures compatibility with the latest version of WooCommerce.
Incorporating the Email Customizer for WooCommerce plugin alongside carefully crafted subject lines gives your email campaigns a professional edge, enhances brand consistency, and encourages higher open rates. This combination helps build trust with your customers, engage them effectively, and ultimately increase sales.💡 To Learn more about email customization, check out our blog on How to Create Custom Email Template in WooCommerce [Step-by-Step]