How to Create a Gift Voucher in WordPress [3 Easy Steps]

Gift vouchers are not just a convenient present for customers; they are also a powerful tool for businesses to increase sales and attract new clientele. Whether you are running an online store, a service-based business, or a membership site, offering gift vouchers can add significant value to your business strategy.

Gift vouchers allow recipients to choose their preferred items or services, which not only makes the gift more personal but also brings new customers to your site.

If you’ve been wondering how to create a gift voucher in WordPress, this guide will walk you through the process step-by-step using the WordPress Gift Voucher Plugin.

Ready? Let’s get started!

Why Should You Create a Gift Voucher in WordPress?

Creating a gift voucher in WordPress is a smart move for any business owner looking to enhance their sales strategy. Here’s why it’s beneficial:

Gift vouchers are more than just a sales tool; they’re a way to connect with your customers on a deeper level. By offering gift vouchers, you not only provide an opportunity for your customers to share your products or services with others, but you also create a lasting impression of your brand.

Here are the key reasons why you should consider creating gift vouchers in WordPress:

• Increase Sales: Gift vouchers can significantly boost your sales by encouraging both the purchaser and the recipient to spend money on your site. A customer who buys a voucher is likely to spend more than the voucher amount, and the recipient is often introduced to your brand for the first time.
• Attract New Customers: Every gift voucher has the potential to bring a new customer to your site. When someone receives a gift voucher, they are likely to visit your site to redeem it, which may lead to repeat business in the future.
• Boost Brand Awareness: Gift vouchers are a great way to spread brand awareness. When a customer purchases a voucher as a gift, they are essentially endorsing your brand to the recipient, who may not have heard of your business before.
• Encourage Repeat Purchases: Customers who purchase or receive gift vouchers are more likely to return to your site. This is particularly true if they have had a positive experience, making them more inclined to buy from you again.
• Reduce Returns and Refunds: One of the significant advantages of gift vouchers is that they reduce the likelihood of returns and refunds. Since recipients can choose what they want, there’s less chance of dissatisfaction with the product or service.
• Promote Seasonal Sales: Gift vouchers are perfect for promoting seasonal sales. During holidays or special events, you can offer gift vouchers as part of your marketing strategy, driving more traffic to your site.
• Enhance Customer Loyalty: Offering gift vouchers can enhance customer loyalty by making customers feel appreciated. It shows that you value their business and are willing to offer something extra in return.

These points highlight the importance of integrating gift vouchers into your WordPress site. They not only serve as a tool to boost sales but also play a crucial role in building and maintaining customer relationships.

3 Easy Steps to Create a Gift Voucher in WordPress

To create a gift voucher in WordPress, we will use the WordPress Gift Voucher Plugin. This plugin is designed to make the process of creating and managing gift vouchers simple and efficient. Here’s how you can create a gift voucher in just three easy steps.

WordPress Gift Voucher Plugin

The WordPress Gift Voucher Plugin is a comprehensive solution for businesses looking to offer gift vouchers on their website. This plugin provides all the necessary tools to design, create, and manage gift vouchers seamlessly. It’s user-friendly and comes with a variety of features that cater to different business needs. Let’s take a closer look at what this plugin offers:

• Customizable Voucher Templates: The plugin allows you to create unique voucher designs using a drag-and-drop interface. You can personalize your vouchers with custom logos, images, text, and more.
• Fixed and Custom Price Options: You can set fixed prices for your vouchers or allow customers to enter their own amount, giving them more flexibility.
• Integration with Payment Gateways: The plugin integrates with popular payment gateways like PayPal and Stripe, making it easy for customers to purchase vouchers directly from your site.
• Personalized Email Notifications: Send customized email notifications to both the sender and the recipient. The plugin supports dynamic placeholders, so you can personalize the emails with specific details.
• Voucher Expiry Dates: You can set expiry dates for your vouchers, which encourages recipients to redeem them within a specific timeframe, helping you manage your cash flow and sales more effectively.
• Shipping Options: The plugin allows you to send vouchers via email or post. You can configure multiple shipping methods, giving your customers the choice of how they want to deliver the vouchers.

With these features, the WordPress Gift Voucher Plugin makes it easy to create professional and attractive gift vouchers that align with your brand.

Step #1: Install and Activate WordPress Gift Voucher Plugin

The first step in creating a gift voucher in WordPress is to install and activate the WordPress Gift Voucher Plugin. Here’s how to do it:

1. First, buy the WordPress Gift Voucher plugin from CodeCanyon.
2. Next, log in to your WordPress dashboard.
3. Navigate to the Plugins menu on the left-hand side and click on Add New Plugin.
4. Now, click on Upload Pugin and select the .zip file you received in your mailbox.
5. Click Install Now and then Activate it by entering the Licence Key.

Activating the plugin will add a new menu item called “Vouchers” to your WordPress dashboard, where you can start creating your gift vouchers.

Step #2: Create Your First Voucher

Now that the plugin is installed and activated, it’s time to create your first gift voucher. Follow these steps to design and set up your voucher:

1. Click on Vouchers in your WordPress dashboard.
2. Click on the Add New Voucher button.
3. Fill in the details for your voucher, including the title, voucher type, and price/amount. You can set a fixed price or allow customers to enter their desired amount via a custom voucher type.
4. Choose a template from the pre-designed options, or create your own using the intuitive interface. This interface allows you to add images, text, logos, and other elements to your voucher.

5. Set an expiry date for the voucher. This step is crucial as it adds urgency, encouraging recipients to use the voucher before it expires.
6. Configure additional settings, such as the currency, payment options (PayPal, Stripe, and Bank Transfer), and email notifications. These settings ensure that your voucher system operates smoothly.

7. Once all the details are set, click the Publish button to make your voucher live.

Your first voucher is now ready, and you can move on to the final step of displaying it on your website.

Step #3: Add The Voucher’s Shortcode on a Page

After creating your voucher, you will receive a shortcode, which is a small piece of code that you can place anywhere on your site to display the voucher. Here’s how to add the shortcode to a page or post:

1. Copy the shortcode provided by the plugin after publishing the voucher.

2. Navigate to the Pages or Posts section of your WordPress dashboard, depending on where you want to display the voucher.
3. Select the page or post where you want to insert the voucher and click Edit.
4. Paste the shortcode into the content editor where you want the voucher to appear.
5. Click Update or Publish to save your changes.

Your gift voucher will now be visible on the selected page or post, and customers can purchase it directly from your site.

Final Remarks

Creating gift vouchers in WordPress is a powerful way to enhance your business’s marketing strategy. With the WordPress Gift Voucher Plugin, you can easily design and manage gift vouchers, offering your customers a unique and personalized shopping experience.

By following the steps outlined in this guide, you can start offering gift vouchers on your website in no time. The process is straightforward, and the benefits are substantial.

If you have any questions or need further assistance, please contact the plugin’s support team. They can help you make the most of your gift voucher system.